Mumbai: Aryan Khan dropped a rather intriguing clip to promote his luxury streetwear brand, D’YAVOL! Partnering up with his father and Bollywood’s Badshah Shah Rukh Khan, the clip sees King Khan jotting down several notes and crossing them out on a chalkboard before picking up a paintbrush soaking in red paint. “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content,” the caption read.
X marks the spot.
24 hours to go. https://t.co/dc5LPpuH6Y
Follow @dyavol.x on Instagram for exclusive content. pic.twitter.com/DTFfep7GQv
— Shah Rukh Khan (@iamsrk) April 24, 2023
Founded by Aryan Khan, Leti Blagoeva and Bunty Sing, D’YAVOL is a lifestyle brand that offers products across fashion, beverages and exclusive experiential events. Having launched in December last year, the trio started off with vodka as their first product and are now heading towards an apparel line featuring limited edition collections.
Commenting during the launch of the brand, Aryan Khan had said, “I’ve always been drawn to products that succeed at conveying a distinct individualism whilst remaining rooted in authentic craft. This persisting interest sparked the creation of D’yavol, a unique brand that seamlessly combines uncompromising quality, edgy design, and reverence for heritage know-how.”