Bhubaneswar: Malabar Gold & Diamonds, one of the largest gold and diamond
retail chains of the country, has rolled out the l0th edition of its immensely popular
Brides of India campaign with a special theme song titled #ShowTheWay featuring its
celebrity brand ambassadors Alia Bhatt and Anil Kapoor along with brides from
different regions of the country. The Brides of India 2023 theme song elegantly shot
in a 3-minute video has been penned by prominent scriptwriter and lyricist Juhi
Chaturvedi and composed by talented music director Kingshuk Chakravarty. The
music video of the song was shot by Bollywood director Kookie Gulati. The
campaign was conceptualized by the creative agency Rediffusion.
The Brides of India 2023 theme song video showcases new-age brides from major
regions of the country as both show-runners and show-stoppers, breaking the
stereotypes while holding the tradition close to their heart. The projection of the
new-age brides reflect the confident, caring and effervescent side of today’s women
with which everyone can relate to. Add to that, the inimitable presence of Alia Bhatt
and Anil Kapoor who are shown in the video nudging the brides to own the
moment.
Apart from the theme song, the Brides of India 2023 campaign also showcases a
range of bridal jewellery looks and region-specific bridal jewellery collections which
straddle the entire spectrum of wedding themes. Malabar Gold & Diamonds has also
launched a special Brides of India 2023 e-brochure and also created Digital Look
books with the aim of helping prospective brides explore bridal looks from its wide
ranging bridal jewellery collections. It has been launched by our esteemed
customers and in presence of our guests from bridal fraternity i.e lndulge
Salon, Fin Entice Salon & Spa, Sports Salon, Andy’s Makeup, Zoby’s
House, Roshans Boutique, Ferns and Petals, FlowerAura and Twm Films.
Mr. MP Ahammed, Chairman, Malabar Group said, “In this latest edition, our
Brides of lndia Campaign has emerged as a trendsetter among the new-age brides.
We are delighted to roll out the #ShowTheWay Brides of India 2023 theme song
which sets the tone for our 360-degree bridal jewellery campaign. The aesthetically
shot video, the aura of our brand ambassadors Alia Bhatt and Anil Kapoor and the
enchanting universe of Malabar Gold & Diamonds’ bridal jewellery which comes with
transparency and quality assurance will further strengthen our position as the one
stop destination for wedding jewellery purchases. We welcome all to experience the
magic of Brides of India.”
The full version of #ShowTheWay Brides of India 2023 theme song is being aired on
select TV channels and streamed on digital platforms. The shorter versions of the
theme song will be played on television channels and OTT platforms. A 360-degree
marketing campaign has also been launched involving print advertisements, hoardings,
popular social media feeds like reels, bridal look-books, catalogues, product shots
and videos and a dedicated microsite as a part of the brand website.
Malabar Gold and Diamonds is a brand known for trust, transparency, and quality. lt
promises its customers transparency and the best value for their money. The price
tag on its jewellery indicates the weight of the stone, the net weight, and the charges
for the stone in the jewellery. Malabar Gold and Diamonds also offers lifetime
maintenance for jewellery, zero percent deduction on the exchange of old gold
jewellery, l00% HUID Verified BIS hallmarked gold, IGI, and GIA certified diamonds,
a 28-point quality check of global standards, buyback guarantee, responsible sourcing,
and fair labour practices. Under its ‘One India One Gold Rate’ scheme, Malabar Gold
and Diamonds offers gold jewellery at a uniform price across the country.