Mumbai: For the new D’Yavol ad, Shah Rukh Khan and Suhana Khan have come together to announce the brand’s collaboration with Disney.
The ad begins with Shah Rukh wearing three rings on his fingers with the letters D’Yavol inscribed on them. His hand is then seen red as he punches on something not visible to the camera. With the hand, he marks a window pane of an abandoned train compartment with an ‘X’ sign.
The next moment, someone enters the frame and picks up a magical wand from the floor. With the blue colour that comes out of the wand, her face is revealed. It is Suhana Khan. She then uses the wand to colour her side of the train window in the shape of the Disney logo. The two share a look and smile. The teaser ends with the announcement that the new collaboration will drop the new merch on March 17th.
It was in early 2023 when D’Yavol X co-founder Aryan Khan had launched his label’s first collection, exclusively on the brand’s website. In a 2013 interview with Vogue India, he had said, “For me, apparel is an outlet for creativity. Even in filmmaking, costume design is a very important part of capturing the right mood and telling the story.” Aryan launched D’Yavol X in April 2023, and also directed Shah Rukh in the first promotional ad campaign.
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