It was recently announced that Ranveer Singh has partnered with Bold Care, a key player in India’s landscape for men’s sexual health and wellness.
Now we hear from close sources that the brand office has been buzzing since a very interesting and innovation ad campaign is in the works with Ranveer Singh. The kind of personality he has, it is quite possible to do something fun, quirky yet informative with him and that is what is being planned.
Ranveer Singh is one of the most loved actors in Indian cinema and is widely lauded for his versatility and on-screen and off-screen personality. While the actor has always demonstrated his charming personality to the world, he is also the only male actor in India who will be endorsing a sexual wellness brand.
Ranveer is the 1st mainstream Indian actor to come on board with Bold Care, a key player in India’s landscape for men’s sexual health and wellness, not just for endorsement but also as a co-owner.
Having Ranveer on board is indeed a very valuable prospect for the brand. Following his involvement, the team is super kicked and have been planning an innovative ad campaign with the superstar. With a celebrity like Ranveer now joining the brand for this campaign, it would be interesting to see what we are going to see and especially how they are going to address it to the audience.
The kind of flamboyant personality Ranveer perceives, a brand can go all out with him. With an actor like him, one can do a lot. Be it, going quirky, or interesting, do something very different and he will carry it all very well and with utmost perfection. Moreover, a category like this one also needs a more interesting approach and Ranveer comes as a perfect choice to be the face of it.
Even a decade ago, Ranveer Singh was the first mainstream Indian actor to endorse Durex, a condom brand and the ad campaign even back then received immense praise and applause from the audience.
Co-owner Ranveer Singh had shared, “I am pleased to come on board as the face and co-owner of Bold Care. Together we are committed towards normalizing conversations about sexual health and wellness, a topic that traditionally comes with stigma and taboo. People, especially men are misinformed and shy to seek help. With this, we are doing our bit to help to bring about a positive change in society.”
He further adds, “I have always felt that this category needs more of openness and acceptance in our society. That thought led to me endorsing a condom brand at a relatively early stage of my career. This time around it’s a greater investment that one is making. We are probably one of the most sexually active societies in the world. This needs to be done. “
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