New Delhi: Actress Swara Bhasker recently said that the ‘Boycott Bollywood’ trend is being promoted to harm the film industry which, she believes, promotes secularism.
In a television interview, when asked about the social media trend of ‘Boycott Bollywood’, the actor said, “A lot of negative hysteria has been generated around Bollywood and a lot of it is lies. I like to say that the ‘bring down Bollywood’ brigade is actually running a small industry of their own. They are profiting from it. All these Twitter handles. It’s like an industry on its own.”
Decoding the agenda behind the social media trends, Swara said, “It is driven by an agenda for sure. The larger part of it has been that in 109 years, Bollywood has been one of the most popular vehicles of Indian secularism. Look at the kind of films we have made, we have always given the message that everyone is equal, love is greater than societal divide. Look at the credit at the end of the Bollywood film, every regional and linguistic identity of India is always represented there.”
She further said that the film industry in its early days was spearheaded by the Parsi and Muslim communities. Calling the industry diverse in an organic way, she said, “It’s an industry which has popularised Urdu poetry and easy to digest Sufi concepts and is very diverse in an organic way. That is a problem for an agenda that wants to push a saffron kind of majoritarian identity in India. So, you have to discredit and delegitimise the most popular vehicle for Indian secularism if you want to discredit Indian secularism. That’s why Bollywood is being targeted.”
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