London: Max Factor welcomed actor, philanthropist, and producer Priyanka Chopra Jonas as the new global ambassador and creative collaborator.
The actress shared a glimpse of herself in a video for the major beauty company.
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Priyanka joins Max Factor as the face of major beauty campaigns and product launches throughout 2021 and beyond, starting with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign.
Max Factor was acquired by Coty Inc in 2016. In announcing its quarterly earnings Monday, Coty revealed third-quarter revenue fell 3.3 percent, as sales of its beauty products were pressured by Covid-19 lockdowns.