New York: Twitter has rolled out a lot of updates ever since Elon Musk took over as its owner and is no longer what it used to be. The micro-blogging platform was earlier known for its short-form content that was absolutely free of cost to consume. But now, it allows people to pen longer tweets, subscribe to other accounts by paying a monthly fee, and so on. The biggest change, perhaps, is that the Blue Tick is no longer a sign of authenticity and can be bought at a monthly fee. And now, Twitter is all set to roll out yet another feature that will let media publishers charge users on a per-article basis.
In a tweet, Elon Musk confirmed that from next month, Twitter will allow publishers to charge their users on a per-article basis. This, according to Musk, will result in ‘a major win-win for both media organisations and the public’.
Twitter recently rolled out subscriptions on the platform that allowed users to charge a monthly fee from their followers to consume their content. The feature can be accessed by clicking on monetization in settings. With introduction of the pay-per-article feature, non-subscribers of a publication will be able to pay for a particular article if they are interested in reading that piece on Twitter.
Explaining the same, Musk wrote on Twitter, “Rolling out next month, this platform will allow media publishers to charge users on a per-article basis with one click. This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article. Should be a major win-win for both media orgs & the public.”
While not a lot of publications or noted celebrities have started charging their users for content, Elon Musk is earning close to Rs 81 lakh from his subscribers. The Twitter owner has around 24,700 subscribers and the same was revealed by him through a screenshot shared on Twitter. The screenshot was shared to explain to content creators about enabling subscriptions on the platform.
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