Tanishq, India’s largest jewellery retail brand from the Tata Group, has officially opened the doors to a sprawling 11,000 sq. ft. store in Saheed Nagar, Bhubaneswar.
Marking the brand’s 21st store in Odisha and its 6th in the Bhubaneswar-Kataka twin-city region, this new outlet is designed as a profound celebration of the state’s rich artistic heritage reimagined for the modern consumer.
The grand inauguration took place at noon and was led by Mr. C K Venkatraman, Former Managing Director of Titan Company Limited, alongside Mr. Sah Gaurav Krishna, Regional Business Head, East, and Business Associate Mr. Yogendra Hans.
A Retail Experience Rooted in Odisha’s Craft Heritage
Located near Maharishi College Chowk beside IDBI Bank on Janpath Road, the store is an architectural homage to Odisha’s diverse crafts. Customers walking through the stone-carved facade—inspired by the region’s iconic temple architecture and Sambalpuri silk motifs—are greeted by an intricate marble inlay in the foyer that mirrors the delicate geometry of Jhoti Chita.
Tanishq has woven local culture into every corner of the 11,000 sq. ft. space. Translucent fabric partitions feature hand-embroidered lotus fields inspired by Pattachitra art, while the staircase walls pay tribute to Sambalpuri Ikat, Berhampuri Pata, and Bomkai silk weaving traditions. Even the cash counter reimagines traditional stone-carving with ornate circular motifs in a refined copper finish. The dedicated ‘Rivaah’ wedding zone stands out with large-scale Pattachitra figures, golden grass installations crafted by local artisans, and a stunning wood-carved bridal portal.
Dazzling Collections and Festive Additions
The Saheed Nagar store houses an extensive array of Tanishq’s iconic designs spanning plain gold, natural-coloured gemstones, diamonds, and polki. Launching just in time for Diwali, the store proudly features ‘Adhyantara’, Tanishq’s latest celestial-inspired collection that captures the brilliance of the cosmos in contemporary gold.
Shoppers can also explore dedicated collections like the versatile ‘GlamDays’ for daily wear, the lightweight ‘String It’ line, the ‘Dor’ mangalsutra collection, and ‘Aveer’ for men. The expansive ‘Rivaah’ sub-brand continues to cater to the distinct bridal traditions of diverse Indian communities.
Inaugural Offers
To celebrate the grand opening and the onset of the festive season, Tanishq has rolled out special inaugural offers starting October 26th.
Customers can avail of up to ₹301 off per gram on gold jewellery, up to 20% off on making charges, and a flat 0% deduction on the exchange of old gold (above 18kt) from any jeweller. Tanishq is also offering a Gold Rate Protection plan to shield customers from fluctuating prices.
Speaking at the launch, Mr. Sah Gaurav Krishna stated:
Odisha has always been a warm and discerning market for Tanishq. Saheed Nagar is a craft-inspired destination that celebrates the heritage, culture, and artistic traditions of Odisha. With this launch, we reaffirm our commitment to our hallmark of trust, transparency, and craftsmanship, and our promise to be a trusted partner in our customers’ most cherished moments.
