MUMBAI: Prime Video’s mega entertainment line-up for Prime Day 2023 India, on July 15 & 16, has enthralled customers within and outside India.
The service launched exciting originals, movies and shows as part of Prime Day 2023 celebrations, and Prime members from 4,490 cities and towns in India streamed these special Prime Day releases.
Not just this, Prime Video continued to raise the bar in giving a global platform to Indian stories, and the Indian titles released as a part of this year’s Prime Day line-up were watched by viewers in over 230 countries and territories.
Prime Video released 12 movies and shows in the 30 days leading up to Prime Day 2023. 8 of those titles featured in the top ten most watched titles on Prime Video India in that period. All the titles released on Prime Video as a part of the Prime Day line-up saw great customer response across the length and breadth of the country, receiving viewership from 99% of India’s pin codes.
Additionally, Prime Video continued to expand access to global entertainment for its customers. Not just the Indian titles, but even the international shows and movies released during Prime Day 2023 were streamed by customers in 97% of India’s pin codes.
Prime Video’s Prime Day 2023 India line-up included a diverse range of shows and movies, from the original horror series Adhura (Hindi) and the final season of the global hit series Tom Clancy’s Jack Ryan, to the superhero film Veeran (Tamil) and family entertainer Anni Manchi Sakunamule (Telugu). Customers enjoyed the Tamannaah Bhatia-starrer Jee Karda (Hindi) – an original series that beautifully explores the complexities of love and friendship, and the original movie Tiku Weds Sheru (Hindi) – a dramedy about two eccentric, starry-eyed characters who want to make it big in Bollywood, in addition to the Hindi version of the massive global blockbuster Ponniyin Selvan: II. The celebrations didn’t just end with these titles, as customers were further delighted by Sweet Kaaram Coffee (Tamil) – an original series that beautifully encapsulates an unforgettable journey of three women from different generations rekindling their love for life, and Hostel Days, a Telugu adaptation of the hit Young Adult comedy-drama series. This was in addition to the second season of the hit original series The Summer I Turned Pretty, the acclaimed film Babylon, and action thriller Kandahar.
ABOUT PRIME VIDEO
Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon Original series, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place.
Prime Video is just one of the many benefits of a Prime membership, available for just ₹1499/ year. Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get Free Same-day/1-day delivery on eligible items, access to exclusive deals, early access to shopping events, exclusive access to our global shopping event Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and millions of podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free-in game and benefits with Prime Gaming. Prime members can also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card i.e., Co-Branded Credit Card (CBCC) as compared to 3% for customers without Prime membership. Go to www.amazon.in/prime to learn more about Prime.
- Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as Shershaah, SooraraiPottru, SardarUdham, Gehraiyaan, Jai Bhim, Jalsa, Shakuntala Devi, Sherni, Narappa, SarpattaParambarai, Kuruthi, Joji, Malik, and #HOME, along with Indian-produced Amazon Original series like Farzi, Jubilee, Dahaad, The Family Man, Mirzapur, Made in Heaven, Four More Shots Please!, Mumbai Diaries 26/11, Suzhal – The Vortex, Modern Love, PaatalLok, Bandish Bandits, Guilty Minds, Cinema Marte Dum Tak, and Amazon Original movies like Maja Ma and Ammu. Also included are popular global Amazon Originals like Citadel, The Lord of The Rings: The Rings of Power, Reacher, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, The Marvelous Mrs. Maisel, and many more, available for unlimited streaming as part of a Prime membership. Prime Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
- Prime Video Mobile Edition: Consumers can also enjoy Prime Video’s exclusive content library with Prime Video Mobile Edition at ₹599 per year. This single-user, mobile-only annual video plan offers everyone access to high-quality entertainment exclusively on their mobile devices. Users can sign-up for this plan via the Prime Video app (on Android) or website.
- Instant Access: Prime Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and multiple gaming devices. Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.
- Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
- Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can also purchase add-on subscriptions to other streaming services, as well as, get rental access to movies on Prime Video.
- Prime Video Channels: Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Prime Video website and apps. Prime Members can buy add-on subscriptions and enjoy a hassle-free entertainment experience, simplified discovery, frictionless payments, and more.
- Rent: Consumers can enjoy even more movies from new releases to classic favourites, available to rent – no Prime membership required. View titles available by visiting com/store. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smartphones, smart-TVs, connected STBs, and Fire TV stick.
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