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CCI Approves Google’s Settlement Deal: Smart TV Market Opens Up

New Agreement Paves Way for Fair Competition and Innovation in India's Smart TV Market

Yajati Rout by Yajati Rout
April 21, 2025
in Tech, Trending Now
Reading Time: 2 mins read
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India Smart TV Market
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The Competition Commission of India (CCI) has approved Google’s settlement proposal in the Android TV case, marking a significant development in India’s digital competition landscape.


The case was initiated following allegations that Google misused its dominant market position by enforcing restrictive agreements on Original Equipment Manufacturers (OEMs), compelling them to bundle the Play Store with Android TV OS and restricting them from developing alternative versions of Android. These practices were argued to stifle innovation and limit consumer choice.

Background of the Case

The complaint was originally filed by two individuals, Mr. Kshitiz Arya and Mr. Purushottam Anand, under the provisions of the Competition Act, 2002. The investigation conducted by the Director General (DG) of CCI concluded that Google had imposed unfair terms on OEMs through agreements such as the Television App Distribution Agreement (TADA) and Android Compatibility Commitments (ACC). These agreements mandated the pre-installation of Google’s app bundle while preventing OEMs from using incompatible versions of Android TV OS.

Settlement Agreement and Impact

In response to the findings, Google submitted a settlement proposal under Section 48A of the Competition Act. After reviewing objections and suggestions from 45 concerned parties, the CCI accepted Google’s proposed “New India Agreement.” This agreement enables OEMs to obtain a standalone license for Play Store and Play Services without bundling restrictions and default placement requirements. Furthermore, OEMs will now be allowed to develop and sell incompatible versions of Android TV OS without violating TADA.

Financial Penalty and Future Outlook

As part of the settlement, Google will pay a final settlement amount of ₹20.24 crore, following a 15% settlement discount. The agreement is expected to foster greater competition in India’s smart TV market, providing manufacturers and consumers more flexibility in software choices.

Experts believe that this decision will encourage innovation and reduce the monopolistic influence of major technology firms in India.

Tags: Android TVAntitrustCompetition Commission of IndiaGoogleSmart TV Market
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Yajati Rout

Yajati Rout

Yajati K. Rout is a dynamic journalist at Pragativadi, known for delivering nuanced and impactful storytelling that spans Odisha’s societal fabric to global sports arenas. His reporting navigates seamlessly between grassroots realities, high-profile political developments, and the pulse of international tennis and cricket. With a flair for SEO-driven storytelling and a deep cultural lens, Yajati crafts content that resonates with a diverse readership—bridging insight with accessibility.

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