The horror-comedy Bhooth Bangla, starring Akshay Kumar and directed by Priyadarshan, has crossed the ₹200 crore mark worldwide, maintaining a strong run at the box office.
Released on April 17, the film has sustained audience interest into its second week despite competition from other major releases.
According to industry estimates, the film has grossed over ₹200 crore globally, with steady collections in India contributing significantly to its success.
Buy-One-Get-One Offer to Boost Footfall
To further drive theatre occupancy, producers have introduced a limited-period buy-one-get-one ticket offer. Backed by Balaji Motion Pictures, the promotional campaign encourages audiences to watch the film with companions.
The offer, available via BookMyShow, went live on April 28 and will continue until May 3. The campaign’s messaging highlights the film’s entertainment value, positioning it as a shared cinematic experience.
Collections See Uptick After Promotion
The promotional strategy appears to be yielding results. The film recorded improved occupancy and collections following the announcement. Reports suggest a rise in weekday footfall, with earnings increasing compared to the previous day.
So far, Bhooth Bangla has earned over ₹120 crore net in India, contributing to its global success. The coming weekend is expected to further determine the film’s long-term box office trajectory.
Star Cast and Production Details
Apart from Akshay Kumar, the film features an ensemble cast including:
- Paresh Rawal
- Jisshu Sengupta
- Rajpal Yadav
- Tabu
- Wamiqa Gabbi
The project is jointly produced by Akshay Kumar, Ekta Kapoor, and Shobha Kapoor under Balaji Motion Pictures and Cape of Good Films.
Plot and Audience Appeal
Bhooth Bangla follows the story of Arjun, a London-based man who returns to India after his sister inherits a mysterious palace. As strange occurrences unfold, the narrative blends horror and comedy, a genre combination that has resonated well with audiences.
The film also marks the reunion of Priyadarshan and Akshay Kumar after more than a decade, adding to its nostalgic appeal.
