Former India and Royal Challengers Bengaluru captain Virat Kohli on Wednesday (April 9 2025) removed all promotional posts, paid partnerships and advertisements from his Instagram grid and placed them under the reels section.
The ‘posts’ section of Kohli’s official Instagram handle now has visuals of his gym session, training snapshots, moments spent with family and friends and posts related to his own venture.
There was no official word either from Kohli or his team behind the decision to segregate and advertisements on his Instagram handle, which is the most followed account among all sportspersons in India but it is most likely to give more eyeballs to his own ventures as the ‘posts’ feed acts as the homepage of an Instagram account.
Fans thronged the comments section of Kohli’s latest Instagram post, highlighting the change in the legendary cricketer’s account.
“Ads moved to reels section , the feed look soo good, wrote a fan replying to Kohli’s post about a new branch of his One18 restaurant in Gurugram.
“King Kohli removed all the advertisements in his account?” wrote another fan.
