Odisha Pavilion Shines at IITF 2025 with Tribal Artistry and Organic Delights

The Odisha Pavilion at the 44th India International Trade Fair 2025, housed in Hall No. 4 of the Bharat Mandapam complex, has emerged as a major highlight, captivating visitors with its stunning design and array of unique offerings. Affordable tribal handicrafts and processed foods from organically grown agricultural products are drawing significant crowds and generating high demand.

Organised by the State Government’s Department of SC & ST and Minority & Backward Classes Welfare, the pavilion features contributions from the Tribal Development Co-operative Corporation of Odisha Ltd (TDCCOL) and the Odisha State Tribal Museum under the Scheduled Castes and Scheduled Tribes Research and Training Institute (SCSTRTI).

Building on the popularity from previous years, the stalls showcase exquisite items such as paddy crafts by the Bhottada tribe from Nabarangpur district, Dowcra metal crafts by the Santal tribe from Mayurbhanj district, and distinctive paintings by the Gond tribe from Keonjhar district and the Saura tribe from Rayagada district. Household items crafted from sabai grass by the ‘Maa Andharibudhi Sabai PG’ group in Mayurbhanj are also proving popular among eager buyers.

A special stall dedicated to Koraput Coffee, promoted by TDCCOL, has seen a surge in interest following Prime Minister Narendra Modi’s praise in his Mann Ki Baat programme. This has boosted both national and international demand, with visitors flocking to the stall. Repeat buyers from past IITFs are now purchasing in larger quantities. Notably, during Odisha Chief Minister Mohan Charan Majhi’s visit to the pavilion on November 22, he sampled the coffee and urged greater promotion of this indigenous product to support India’s self-reliance in coffee production.

Organic agricultural and horticultural products from Odisha’s tribal communities have carved out a strong market presence. At the Adisha stall operated by TDCCOL, visitors can find processed items like Kandhamal turmeric powder, black mustard, brown rice, dried red chilli, and other foods. Traditional medicinal herbal powders used by tribal groups for health and wellness are also attracting keen interest.

In just the first ten days of the fair, the department’s four stalls have collectively generated business worth ₹1.3 lakh, underscoring the pavilion’s success.