IAMAI urges Google to refrain from delisting Indian apps from Play Store

New Delhi: Industry body IAMAI advised tech giant Google against removing and delisting any Indian apps from the Play Store over alleged non-compliance with its payments policy. This comes shortly after Google decided to remove multiple apps from the Google Play store, including popular matrimony apps.

Internet and Mobile Association of India (IAMAI) confirmed that at least four of its members have received notices from Google over a billing dispute with the company, and urged the tech giant not to delist any apps from the Play Store.

In a statement, IAMAI said, “The affected members of IAMAI are of the view that a substantive hearing of the case is pending before the Supreme Court of India, and Google should not take any coercive action during the pendency of the case.”

On Friday, Google said that a string of well-established companies have refused to pay the service fee to the company despite multiple warnings. As per Google, the service fee is applicable for platforms that have in-app sales of digital goods.

Google warned that it will not hesitate to take necessary action to enforce policies, including the removal of such non-compliant apps from Google Play.

While Google did not name any of the apps it has removed from the store, android phones did not give results for matrimonial apps such as Shaadi, Matrimony.com and Bharat Matrimony. Other apps that disappeared from the app store are Balaji Telefilms’ Altt (formerly ALTBalaji), audio platform Kuku FM, dating service Quack Quack, Truly Madly.

Amid a war cry over Google Play billing policy by some prominent Indian startups and the recent launch of Indus Appstore, the Made-in-India app market challenger, Google in a blog post asserted that allowing a small group of developers to get differential treatment from the vast majority of developers who are paying their fair share creates an uneven playing field putting all other apps and games at a competitive disadvantage.