Zomato has released its most ambitious and star-studded advertisement to date, featuring none other than Shah Rukh Khan, AR Rahman, Jasprit Bumrah, and Mary Kom.
The emotionally charged video, shared by Zomato CEO Deepinder Goyal on Tuesday morning, delivers a motivational message about the power of consistent effort and the “secret ingredient” to greatness.
The advertisement opens with fast-paced visuals — Bumrah preparing to bowl, SRK seated regally on a throne, Mary Kom in the boxing ring, and Rahman at his console — all set against a backdrop of archival footage capturing each star’s journey of pain, perseverance, and triumph.
“What’s their secret ingredient?” the voiceover asks. “They know the taste of sweat. The salt of tears… They show up when it’s hard. They know what it takes. Retakes. Mistakes.”
The ad delivers a bold and universal message: “There is no secret recipe. They just want it more.”
Closing with the powerful line — “The secret ingredient is hustle. Fuel your hustle. Zomato.” — the video positions the food delivery platform not just as a service, but a silent supporter of everyday ambition.
In a heartfelt message on X, CEO Deepinder Goyal wrote,
“This isn’t an ad. It’s a belief in effort over everything else…
We’re not here to celebrate the stars, but the fire that built them. The fire each one of us carries inside — while food is just the fuel.”
Goyal further emphasized that the ad is a tribute to millions of Indians juggling careers, families, dreams, and responsibilities, and who find time in between to “place order” — with Zomato being a small part of their daily hustle.
The campaign has already sparked praise for its inspiring tone and unifying theme, highlighting not celebrity glamor but the grit behind success — a message that resonates far beyond food.
