New Delhi: Mahindra And Mahindra has unveiled its new partnership as an associate sponsor for the upcoming ICC Cricket World Cup, scheduled to commence next month.
The automotive giant will take on the role of broadcast associate sponsor for Star Sports, while also serving as the co-powered sponsor for Disney+Hotstar during the ICC Men’s Cricket World Cup 2023.
This sponsorship represents a strategic manoeuvre for Mahindra & Mahindra, aiming to tap into an extensive audience base across its key target markets. The company is also planning to enhance its brand visibility throughout the entire cricketing season.
Mahindra & Mahindra, via an official statement, expressed its intentions to connect profoundly with the fervour and passion of millions of cricket-loving Indians.
Rajesh Jejurikar, Executive Director & Chief Executive Officer, M&M underlined the significance of this partnership. He noted that Mahindra & Mahindra identifies a strong, synergistic resonance between its SUVs and tractor brands and the vibrant spirit that Indian cricket embodies.
“This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians,” Jejurikar said.
With the ICC Cricket World Cup 2023 set to begin on October 5, the tournament promises cricket enthusiasts a thrilling spectacle. The excitement will reach its pinnacle when the final showdown takes place on November 19.
