Gold prices hit a new record on the occasion of Dhanteras 2025. Buyers across India rushed to jewellery stores to make festive purchases, even as prices climbed sharply.
On Saturday, 24-carat gold was priced at ₹1,32,953 per 10 grams, up by ₹3,350. The price of 22-carat gold stood at ₹1,21,883 per 10 grams, increasing by ₹3,070.
Dhanteras marks the beginning of the Diwali celebrations and is considered an auspicious day to buy gold. People believe purchasing gold on this day brings prosperity and good fortune.
Gold Price Today: City-Wise List
Delhi: 24-carat – ₹1,32,953 | 22-carat – ₹1,21,883
Mumbai: 24-carat – ₹1,32,807 | 22-carat – ₹1,21,737
Kolkata: 24-carat – ₹1,32,805 | 22-carat – ₹1,21,735
Chennai: 24-carat – ₹1,33,121 | 22-carat – ₹1,22,031
Pune: 24-carat – ₹1,32,813 | 22-carat – ₹1,21,743
Bengaluru: 24-carat – ₹1,32,795 | 22-carat – ₹1,21,725
High Demand Despite Rising Prices
Jewellery stores reported heavy footfall and strong sales throughout the day. Many buyers said they were willing to pay higher rates for gold due to the festival’s importance.
Ajoy Chawla, CEO of Titan’s Jewellery Division, told NDTV Profit that customers have accepted the high price trend.
“Consumers realised gold prices are unlikely to drop soon. Many are buying coins and bars as investment options,” he said.
He also mentioned a possible shortage of gold coins, adding that some stores might run out due to the surge in demand.
Why Gold Prices Are Rising
Experts say global market trends and festive demand have pushed prices up. Gold is seen as a safe investment during times of uncertainty. India, the world’s second-largest consumer of gold after China, continues to import large quantities for jewellery and investment needs.
Understanding Gold Purity
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24-carat gold (24K): The purest form of gold, with 99.99% purity. It is too soft for jewellery and mainly used for investment.
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22-carat gold (22K): A mix of gold and small amounts of other metals like copper or zinc, making it more durable for jewellery making.
Festive Spirit Continues
The Dhanteras spirit was visible in markets across India. People lined up early to purchase gold coins, bars, and ornaments. Despite the price surge, gold remains a symbol of wealth, stability, and blessings for Indian families.
