Seoul: BTS’ partnership video “EoGiYeongCha Seoul”, with the Seoul city government, continuing their roles as honorary tourism ambassadors, has surpassed 20 million views on YouTube.
Throughout the video, BTS and others sing, “EoGiYeongCha.” As this text from the intro explains, “EoGiYeongCha” (“어기영차”) is an expression used to, “give each other strength.”
The slogan for 2021’s tourism campaign echoes BTS’ pandemic-inspired hit, “Life goes on,” both sending a message of strength, hopefulness and unity amid the pandemic. The global stars often feature South Korean landmarks and culture in their work.
Dressed in modern hanbok, the members show just how much there is to see and experience in the city — such as drummer Jungkook & a beautiful V (Kim Taehyung).
