Washington: Apps and websites that use artificial intelligence to undress women in photos are soaring in popularity, according to researchers.
In September alone, 24 million people visited undressing websites, the social network analysis company Graphika found.
Many of these undressing, or “nudify,” services use popular social networks for marketing, according to Graphika. For instance, since the beginning of this year, the number of links advertising undressing apps increased more than 2,400% on social media, including on X and Reddit, the researchers said. The services use AI to recreate an image so that the person is nude. Many of the services only work on women.
These apps are part of a worrying trend of non-consensual pornography being developed and distributed because of advances in artificial intelligence – a type of fabricated media known as deepfake pornography. Its proliferation runs into serious legal and ethical hurdles, as the images are often taken from social media and distributed without the consent, control or knowledge of the subject.
The rise in popularity corresponds to the release of several open source diffusion models, or artificial intelligence that can create images that are far superior to those created just a few years ago, Graphika said. Because they are open source, the models that the app developers use are available for free.
“You can create something that actually looks realistic,” said Santiago Lakatos, an analyst at Graphika, noting that previous deepfakes were often blurry.
One image posted to X advertising an undressing app used language that suggests customers could create nude images and then send them to the person whose image was digitally undressed, inciting harassment. One of the apps, meanwhile, has paid for sponsored content on Google’s YouTube, and appears first when searching with the word “nudify.”
“You can create something that actually looks realistic,” said Santiago Lakatos, an analyst at Graphika, noting that previous deepfakes were often blurry.
One image posted to X advertising an undressing app used language that suggests customers could create nude images and then send them to the person whose image was digitally undressed, inciting harassment. One of the apps, meanwhile, has paid for sponsored content on Google’s YouTube, and appears first when searching with the word “nudify.”
A Google spokesperson said the company doesn’t allow ads “that contain sexually explicit content.”
“We’ve reviewed the ads in question and are removing those that violate our policies,” the company said.
A Reddit spokesperson said the site prohibits any non-consensual sharing of faked sexually explicit material and had banned several domains as a result of the research. X didn’t respond to a request for comment.
In addition to the rise in traffic, the services, some of which charge $9.99 a month, claim on their websites that they are attracting a lot of customers. “They are doing a lot of business,” Lakatos said. Describing one of the undressing apps, he said, “If you take them at their word, their website advertises that it has more than a thousand users per day.”
“We are seeing more and more of this being done by ordinary people with ordinary targets,” said Eva Galperin, director of cybersecurity at the Electronic Frontier Foundation. “You see it among high school children and people who are in college.”
Many victims never find out about the images, but even those who do may struggle to get law enforcement to investigate or to find funds to pursue legal action, Galperin said.
