Stars of the cricket and online gaming worlds have aligned as superstar Chris Gayle, and online casino and betting platform 10CRIC have joined forces.
10CRIC is a leading online gaming platform that includes both a casino and sportsbook. As the name might suggest, it was originally designed with the cricket audience in mind, although it has since grown into something far more extensive and more impressive. The platform has become one of the best brands in the Indian iGaming market and is often featured at the top of online gambling sites in India.
Gayle, on the other hand, is one of the most recognisable names and faces in the game of cricket. Now 41 and still an active professional, he made his Test debut for the West Indies in 2000 and has been a constant feature of international cricket tournaments worldwide. He is especially popular in India due to his attacking batting style and the impact he has had on the India Premier League tournament.
He is the only cricketer in the game’s history to have scored a triple hundred, meaning a triple hundred in a Test match, a double hundred in a One-Day International, and a hundred in a T20 International. He was also the first batsman ever to hit 1000 sixes in T20 cricket. His exploits earned him the nickname “Universe Boss”, and It’s safe to say he is a massive crowd favourite whenever and wherever he turns up to play, no matter which team he is playing for.
10CRIC and Chris Gayle have penned a two-year deal that will see them work together to create unique and exciting content for sports fans on the platform, as well as using the latter’s popularity with fans to drive engagement. To mark the partnership, 10CRIC have introduced a vast new array of competitions, exclusive offers and prizes, known as special Boss Boosts, to create even more excitement on the platform.
“I am very happy to be representing 10CRIC, and I look forward to many exciting projects during our collaboration over the next 2 years, and hopefully beyond that as well. I am impressed with how much they care about cricket and its fans and with the way they have built such an incredible product that provides so much fun and entertainment,” Gayle said about the arrangement.
As a company with its roots in cricket, it makes a large amount of sense for 10CRIC to team up with someone like Gayle because, like theirs, his popularity has grown beyond the bounds of just the game of cricket. He has even recently tried his hand at making music of his own, so there are plenty of marketing opportunities and new avenues to reach the fans through their partnership with Gayle.
He also has a reputation for having fun and enjoying the game no matter what the circumstances or how he personally performed, which is just yet another attribute that has endeared him to fans for many, many years. He is known for playing hard but fair.
“We are over the moon with the fact Chris has agreed to promote our brand, we see in him the perfect match to represent the 10CRIC values – he is a winner, full of fun and always aims to please and surprise his fans. This is what 10CRIC is all about and we hope that through the image of Chris Gayle we will be able to introduce the brand to an even wider audience of cricket passionates looking to have fun while watching cricket.”
