Bollywood star Katrina Kaif has been announced as the global brand ambassador for Maldives tourism, as confirmed by the country’s marketing and public relations department. The appointment is part of the Maldives’ renowned tourism campaign, ‘Sunny Side of Life’.
Expressing her gratitude, Kaif said, “I’m honoured to be chosen as the brand ambassador of the ‘Sunny Side of Life’. The Maldives represents the pinnacle of luxury and natural beauty – a place where elegance meets tranquillity.” She emphasized that this partnership aims to introduce tourists worldwide to the Maldives’ finest travel experiences.
A statement by the Maldivian tourism board described Kaif as a “globally recognised icon, distinguished performer, and award-winning entrepreneur,” noting her impact across film and business. The release highlighted her acclaimed film career and influence across continents.
Katrina shared her excitement about the campaign, saying it would allow people around the world to “discover the unique charm and world-class offerings” of the island nation.
Visit Maldives CEO and MD Ibrahim Shiuree said the country was “thrilled” to welcome Katrina as its global face. “Her vibrant personality and strong global connect make her the perfect representative for the Sunny Side of Life,” he stated.
The announcement comes just weeks before Indian Prime Minister Narendra Modi’s scheduled visit to the Maldives, amid signs of improving bilateral ties after a diplomatic chill last year.
