Consumers in the Delhi-NCR region will have to loosen their purse strings starting Thursday, as Mother Dairy has announced a price revision of Rs 2 to Rs 4 per litre across its liquid milk portfolio.
Driven primarily by rising procurement expenses at the farm level, the revision marks the company’s second price adjustment this calendar year.
The price change impacts almost all liquid milk variants offered by the dairy major, including full cream, toned, double toned, cow milk, and bulk vended options.
Revised Rate Structure in Delhi-NCR
Under the new pricing schedule, consumers will see immediate adjustments across popular categories:
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Full Cream Milk (Pouched): Increased from ₹72 to Rs 76 per litre (a ₹4 jump).
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Cow Milk: Increased from ₹62 to Rs 65 per litre.
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Toned Milk (Pouched): Increased from ₹60 to Rs 62 per litre.
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Bulk Vended Toned Milk (Token Milk): Increased from Rs 58 to Rs 60 per litre.
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Double Toned Milk: Increased from ₹54 to Rs 56 per litre.
This revision comes six months after Mother Dairy’s previous price hike on May 14, 2026, which followed a prior increase in April 2025.
Why Are Prices Rising?
According to industry sources cited by PTI, the primary catalyst for the adjustment is a sustained increase in milk procurement costs paid directly to dairy farmers. Mother Dairy operates on a cooperative model where approximately 75% to 80% of its total milk sales realisations are passed directly back to farmers to support livestock maintenance and production expenses.
While a company spokesperson declined to comment on the development, sources confirmed that the management decided to pass on only a portion of the increased input costs to end consumers.
Footprint & Commercial Operations
Mother Dairy remains one of the dominant daily suppliers in northern India. It delivers roughly 35 lakh litres of milk every day across the Delhi-NCR market through dedicated company outlets, neighbourhood stores, and quick-commerce platforms. Overall, the company sells more than 50 lakh litres of liquid milk daily nationwide.
Established in 1974, Mother Dairy is a wholly owned subsidiary of the National Dairy Development Board (NDDB). The company recorded a 17% growth in turnover, reaching Rs 20,300 crore in the last financial year, propelled by strong consumer demand across its liquid milk products, Dhara cooking oils, and Safal fresh and frozen produce networks. The organisation currently manages nine dedicated milk processing facilities alongside four horticulture hubs and 16 associate oil units across the country.
