Zomato has released its most ambitious and star-studded advertisement to date, featuring none other than Shah Rukh Khan, AR Rahman, Jasprit Bumrah, and Mary Kom.
The emotionally charged video, shared by Zomato CEO Deepinder Goyal on Tuesday morning, delivers a motivational message about the power of consistent effort and the “secret ingredient” to greatness.
The advertisement opens with fast-paced visuals — Bumrah preparing to bowl, SRK seated regally on a throne, Mary Kom in the boxing ring, and Rahman at his console — all set against a backdrop of archival footage capturing each star’s journey of pain, perseverance, and triumph.
“What’s their secret ingredient?” the voiceover asks. “They know the taste of sweat. The salt of tears… They show up when it’s hard. They know what it takes. Retakes. Mistakes.”
The ad delivers a bold and universal message: “There is no secret recipe. They just want it more.”
Closing with the powerful line — “The secret ingredient is hustle. Fuel your hustle. Zomato.” — the video positions the food delivery platform not just as a service, but a silent supporter of everyday ambition.
In a heartfelt message on X, CEO Deepinder Goyal wrote,
“This isn’t an ad. It’s a belief in effort over everything else…
We’re not here to celebrate the stars, but the fire that built them. The fire each one of us carries inside — while food is just the fuel.”
Goyal further emphasized that the ad is a tribute to millions of Indians juggling careers, families, dreams, and responsibilities, and who find time in between to “place order” — with Zomato being a small part of their daily hustle.
The campaign has already sparked praise for its inspiring tone and unifying theme, highlighting not celebrity glamor but the grit behind success — a message that resonates far beyond food.
![Sunil Gavaskar walks up to Shubman Gill after India captain narrowly misses his record, floors him with priceless gift.
“Well done, I had got a gift for you in anticipation of going past [me]," Gavaskar said, in a Sony Sports video that’s now going viral on social media. “But, at least you got something to aim for in the next series. This is just a little gift, it’s a shirt with ‘SG’ initials. Mere liye kisi ne banaya tha, par mai aapko de raha hu. Aapko fit hoga ya nahi maloom nahi. (Someone made it for me, but I am giving it to you. I don’t know if it will fit you.) This is a little cap, which I give to very few people, with my signature."](https://scontent-pnq1-1.cdninstagram.com/v/t51.82787-15/527451395_18365697325144460_7092620374107419721_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=1-7&_nc_sid=18de74&_nc_ohc=RgHvR5Y7utwQ7kNvwFjRWox&_nc_oc=Adnm54czip3gtvVygw5r7I8l_vkDWc11OxzUQtUHKvAWJHzOkFdJknBZ5-IYEKg-CDMbJb_i_z21IwHbPA5EBphU&_nc_zt=23&_nc_ht=scontent-pnq1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=f0yHIIYHkgr_syQQRyjp4Q&oh=00_AfUAGAiJgVrLP0zGFUw37ijKUTcVjkmb6wlq4-5JF6l1bQ&oe=6896892E "Sunil Gavaskar walks up to Shubman Gill after India captain narrowly misses his record, floors him with priceless gift.
“Well done, I had got a gift for you in anticipation of going past [me],\" Gavaskar said, in a Sony Sports video that’s now going viral on social media. “But, at least you got something to aim for in the next series. This is just a little gift, it’s a shirt with ‘SG’ initials. Mere liye kisi ne banaya tha, par mai aapko de raha hu. Aapko fit hoga ya nahi maloom nahi. (Someone made it for me, but I am giving it to you. I don’t know if it will fit you.) This is a little cap, which I give to very few people, with my signature.\"")
