Canadian pop star Justin Bieber has given fans a glimpse into his family life with the release of the music video for Yukon, the second single from his new album Swag. The black-and-white video, directed by Cole Bennett, features tender moments with Bieber’s wife, Hailey Bieber, and their 11-month-old son, Jack Blues, marking the infant’s music video debut.
The video opens with Bieber holding Jack during a serene boat ride, followed by close-up shots of the toddler’s feet splashing in the water. Other intimate scenes include Bieber kissing Jack’s toes, Hailey cradling him in the ocean, and the family sitting together on the deck.
This release follows a series of personal glimpses Bieber has shared in recent months, including behind-the-scenes photos from recording sessions and playful moments outdoors. Bieber and Hailey welcomed Jack in August 2024, six years after their 2018 wedding. The couple renewed their vows in Hawaii in May 2024, shortly before announcing Hailey’s pregnancy.
Hailey, who has spoken candidly about the challenges of postpartum recovery and navigating intense public scrutiny, reaffirmed the couple’s happiness in a recent Vogue interview. “My real life is that I get to wake up to my beautiful family… people who know me and love me, and I love them,” she said.
The Yukon video blends Bieber’s personal life with his artistry, offering fans a heartfelt look at the family behind the music.
