In a landmark partnership, the ATP Tour has joined forces with Overtime to bring tennis closer to millennial and Gen Z audiences.
This innovative collaboration is set to deliver unprecedented behind-the-scenes content featuring some of the sport’s biggest stars.
ATP CEO Massimo Calvelli expressed his excitement, stating, “Entertainment is what brings new fans to the game, and partnering with Overtime takes this to the next level.”
Overtime President Farzeen Ghorashy echoed the sentiment, emphasizing the alignment between Overtime’s focus on inspiring young fans and the ATP’s mission to engage the next generation of tennis enthusiasts.
This partnership will showcase tennis content across Overtime’s channels, attracting its 100M+ followers. It will also highlight exclusive access to ATP Masters 1000 tournaments, the Nitto ATP Finals, and Next Gen ATP Finals.
With a vision to create content that unites global fans, this collaboration redefines how younger generations interact with sports.
