Advertising rates for the upcoming Asia Cup 2025 have skyrocketed, with India vs Pakistan driving the strongest demand.
Broadcasters Sony Pictures Networks India (SPNI), which holds the tournament rights till 2031, has priced TV ads for India matches at Rs 14–16 lakh per 10-second slot, according to an Economic Times report.
Sponsorship & TV Packages
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Co-presenting sponsorship: Rs 18 crore
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Associate sponsorship: Rs 13 crore
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Spot-buy package (India + non-India matches): Rs 16 lakh per 10 seconds (Rs 4.48 crore total)
Digital Ads on Sony LIV
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Co-presenting & Highlights Partner: Rs 30 crore each
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Co-powered-by package: Rs 18 crore
Ad formats are priced as follows:
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Pre-roll ads: Rs 275 (Rs 500 for India matches; Rs 750 for India-Pakistan)
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Mid-roll ads: Rs 225 (Rs 400 for India matches; Rs 600 for India-Pakistan)
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Connected TV ads: Rs 450 (Rs 800 for India matches; Rs 1,200 for India-Pakistan)
India’s Fixtures in Asia Cup 2025
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Sept 10: India vs UAE (Dubai)
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Sept 14: India vs Pakistan (Dubai)
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Sept 19: India vs Oman (Abu Dhabi)
The tournament, featuring eight teams and 19 matches, will be hosted across Dubai and Abu Dhabi, with the highly anticipated India vs Pakistan clash scheduled for September 14 at the Dubai International Cricket Stadium. The final will be played on September 28 in Dubai.
