A new era of sustainable fashion has dawned in Puri, Odisha, with the inauguration of Amlan Karuna Bashtralaya, the first retail outlet of Karuna Silk inside the Sri Jagannath Temple Administration (SJTA) Complex.
This significant move marks a revolutionary step in silk production, offering cruelty-free, Ahimsa silk products that uphold ethical values and honour tradition.
The grand opening took place on the auspicious occasion of Sabitri Brata, graced by Puri Gajapati Maharaja Dibyasingha Deb, the chief patron of the temple.
Other distinguished personalities present at the event included Dr. Arabinda Padhee, Chief Administrator, SJTA, and Commissioner-cum-Secretary Guha Poonam Tapas Kumar.
Ethical Fashion for Devotees and Conscious Shoppers
Karuna Silk has gained prominence for its innovative and humane silk extraction method that spares the lives of silkworms, offering a guilt-free and sustainable alternative to conventional silk.
The newly launched outlet will provide a wide range of essential fabrics for Lord Jagannath, including:
- Geeta Govinda Khandua
- Makuta Joda
- Neela Chakra Bana
- Bedsheet for Ratna Palanka
- Sarees for Goddess
- Jodo, Gamcha, and Uttariyas (Anga Bastra)
Additionally, the outlet features Karuna Jackets for men and women, catering to those who seek fashion choices that align with ethical and spiritual values.
A Paradigm Shift in Puri’s Fashion Industry
The unveiling of Amlan Karuna Bashtralaya signals a transformative phase for Puri’s fashion industry, blending innovation, sustainability, and compassion into textile craftsmanship.
With its cruelty-free approach and dedication to ethical silk production, Karuna Silk is set to inspire broader adoption of Ahimsa silk across India and beyond.
