One accidental tap from Virat Kohli has turned into a jackpot moment for actress Avneet Kaur.
On May 1, eagle-eyed fans noticed Kohli had liked a photo of Avneet posted by one of her fan pages—just hours after he had shared a loving birthday tribute for wife Anushka Sharma. While the cricketer later claimed it was a mistake caused by Instagram’s algorithm, the internet went wild with speculation, memes, and buzz.
For Avneet Kaur, it was an unexpected boost in reach. The actress remained in the spotlight for 48 hours and a 30 per cent increase was noted in the value of her social media posts, jumping from Rs 2 lakh to Rs 2.6 lakh. After the viral moment, Avneet reportedly secured 12 new endorsement deals across beauty, fashion, and fintech sectors
According to Filmibeat, the boost in visibility also landed Avneet 12 new brand endorsements in sectors ranging from beauty and fashion to fintech. One X user even joked that the viral like did “more for her revenue than most startups this quarter.”
Kohli tried to clear the air on May 3 via an Instagram story, saying, “It appears the algorithm may have mistakenly registered an interaction. There was absolutely no intent behind it.”
Regardless, the digital ripple effect worked wonders for the 23-year-old actress, who is set to appear in ‘Love in Vietnam’ and is reportedly part of Tom Cruise’s ‘Mission: Impossible – The Final Reckoning’.
