The Inter-Media Publicity Coordination Committee (IMPCC), Odisha Region, convened its high-level meeting today at Conference Hall No. 2, Regional Institute of Education (RIE), Bhubaneswar.
The assembly brought together leaders from various central government departments, scientific institutions, and public media wings to refine communication strategies and improve inter-agency coordination.
Chaired by Akhil Kumar Mishra, Additional Director General, PIB and CBC, Bhubaneswar, the meeting featured Prof. Laxmidhar Behera, Principal of RIE Bhubaneswar, as the Chief Guest. Discussions focused on eliminating operational silos and maximising the reach of welfare initiatives to grassroots beneficiaries.
In his keynote address, Mishra reflected on IMPCC’s five-decade legacy in Odisha and highlighted lessons from Albert Camus’ The Plague alongside COVID-19 pandemic communications. He urged delegates to prioritise empathy, active dialogue, and complete transparency. “Breaking communication barriers and understanding public concerns are fundamental to delivering timely, impactful government information,” Mishra noted.
Chief Guest Prof. Laxmidhar Behera stressed the pivotal role of public media in introducing new textbooks under the National Curriculum Framework (NCF) 2023, emphasising Bharatiya Gyan Parampara. He extended gratitude to PIB, Doordarshan, and Akashvani for their steady partnership and requested continued media support for RIE’s academic, research, and teacher-training projects.
Representatives from key organisations—including IMD, Ministry of Health & Family Welfare, MSME, Doordarshan, Akashvani, IGNOU, IISER Berhampur, and Central University of Odisha—shared successful public relations models and explored cross-departmental adaptations.
