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Home » Rediscover Odisha’s Lost Flavours at Subhadra Shakti Food Festival!

Rediscover Odisha’s Lost Flavours at Subhadra Shakti Food Festival!

From Tradition to Taste: Vikash Mela in Bhubaneswar Rekindles Odisha’s Culinary Magic

Yajati Rout by Yajati Rout
June 19, 2025
in Lifestyle, Twin City
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At the heart of Odisha’s vibrant Raja Parba celebrations this year lies a soulful revival that stirs both memory and appetite.

The Subhadra Shakti Food Festival, currently taking place at the Vikash Mela, IDCO Exhibition Ground in Bhubaneswar, is more than a gastronomic event; it is a celebration of Odisha’s rich culinary heritage, lovingly brought back to life by the state’s Self Help Group (SHG) women.


Running from June 11 to June 18, 2025, the festival features 26 carefully curated SHG-run stalls, each offering a taste of tradition, from long-forgotten dishes to rustic flavours that once defined Odia kitchens. By June 14, sales had already exceeded ₹10 lakh, demonstrating the overwhelming response from the public. As the festival heads into its final days, these numbers are expected to soar further, proving that Odisha’s “forgotten foods” are experiencing a powerful comeback.

The food festival was inaugurated by the Chief Minister Mohan Charan Majhi, in the presence of the Deputy Chief Minister Pravati Parida, marking it as a key highlight of this year’s Raja Parba celebrations. Since then, dignitaries, visitors, and families from across the city have flocked to the venue to enjoy the nostalgic offerings.

From the tangy and iconic Dahibara Aloodum to the sweet comfort of Chenapoda, Khaja, Rasabali, and Malpua, the festival offers a journey through Odisha’s cultural palate. Live pitha counters serve warm Chakuli, Dosa, and Kheer Mohana, accompanied by chutneys and curries prepared traditionally. Forgotten favourites like Pakhala, Biri Chakuli, Sija Pitha, and various pithas sit proudly alongside Mudhi Mutton, Chaul Bara, Patrapoda, and the ever-popular Macha Ambila.

What sets this food festival apart is its commitment to authenticity and cultural revival. Many of these dishes were once staples in Odia homes, passed down through generations, cooked over wood fires, and served during village feasts or festivals. Over time, they faded from urban menus, replaced by fast food and mass-produced options. However, here, under the festive tents of Vikash Mela, they are returning not just as dishes but as stories.

Odia culture has always revolved around food, serving not only as sustenance but also as an expression of identity, celebration, and hospitality. Festivals like Raja are incomplete without a generous serving of pithas, chaats, and sweets made with local produce. The Food Festival serves as a reminder that in every bite lies history and in every recipe, a legacy.

In alignment with the state’s vision for empowering rural women, the Subhadra Shakti Food Festival has also become a significant economic platform. The SHG members managing the stalls are not merely home cooks; they are entrepreneurs, cultural ambassadors, and emerging leaders. With each plate they serve, they are carving out their space in the food economy, showcasing not only culinary talent but also enterprise.

Special attention has been given to nutritious and climate-smart ingredients like millets, jackfruit, turmeric, and ginger, which feature prominently across snacks and baked goods. Millet-based cookies, fusion bakes, and health drinks are particularly popular among health-conscious visitors and children. Meanwhile, traditional snacks like Magaji Ladoo, Piyaji, Sarsatia, and Pakodi Karadi sit alongside Bakery Fusion, ice creams, and cold beverages, offering a diverse range of options for every palate.

With four more days of business ahead, the SHGs are experiencing steady footfall and rising profits. Many are on track to earn incomes that will contribute directly to their progression toward becoming Lakhpati Didis—women earning Rs 1 lakh or more annually under the Government of India’s flagship initiative, effectively turning tradition into livelihood.

The Subhadra Shakti Food Festival is more than just a celebration of food. It is a powerful intersection of culture, commerce, and empowerment, where forgotten recipes are generating new income, where old traditions are paving the way for new futures, and where women are not just crafting dishes but also creating a bright and developed future.


Tags: Culinary HeritageCultural RevivalFood Festivallost flavorsOdia recipesOdisha cuisineregional delicaciesSubhadra Shaktitraditional foodVikash Mela
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Yajati Rout

Yajati Rout

Yajati K. Rout is a dynamic journalist at Pragativadi, known for delivering nuanced and impactful storytelling that spans Odisha’s societal fabric to global sports arenas. His reporting navigates seamlessly between grassroots realities, high-profile political developments, and the pulse of international tennis and cricket. With a flair for SEO-driven storytelling and a deep cultural lens, Yajati crafts content that resonates with a diverse readership—bridging insight with accessibility.

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