The Central Consumer Protection Authority (CCPA) has issued an advisory instructing e-commerce platforms to conduct self-audits within three months.
The directive aims to identify and eliminate “dark patterns”—misleading design practices that manipulate consumer decisions.
E-commerce platforms found violating the Guidelines for Prevention and Regulation of Dark Patterns, 2023, have been served notices, urging strict compliance. To further strengthen oversight, the government has set up a Joint Working Group (JWG) consisting of regulators, consumer organisations, and legal experts. The JWG will monitor violations and recommend awareness programs for consumers.
Consumers frequently fall victim to tactics like false urgency, basket sneaking, trick wording, and disguised advertisements. The latest initiative is expected to foster a fair digital ecosystem while enhancing trust between consumers and online marketplaces.
The CCPA’s advisory comes as part of a broader strategy to ensure ethical e-commerce practices. With self-declarations from platforms and stringent monitoring, the new regulations aim to create transparency in online transactions.
As consumers gain greater protection against manipulative digital tactics, the move marks a significant step toward responsible e-commerce in India.
