Levi’s®, the iconic denim brand, has announced Bollywood superstar Alia Bhatt as its new Global Brand Ambassador, marking a bold step in redefining fashion for a new generation.
Known for her influence in both cinema and style, Bhatt joins Levi’s® at a pivotal moment when relaxed fits and expressive silhouettes are reshaping women’s fashion.
Alia Bhatt shared her excitement: “A pair of jeans is never just a pair of jeans—it’s something you live in and make your own. Denim connects us across generations and cultures, and Levi’s® has always been at the heart of that movement.”
This partnership signals Levi’s® commitment to evolving beyond classic fits, embracing trend-forward, comfort-first styles. With Bhatt’s cultural credibility and fashion authority, Levi’s® aims to lead the shift toward expressive, style-led denim that resonates globally.
Hiren Gor, Managing Director of Levi Strauss & Co. (South Asia-Middle East and Africa), emphasized, “Alia Bhatt shapes conversations. Her influence transcends film and fashion, making her the perfect catalyst for Levi’s® next chapter.”
As Levi’s® continues to innovate with new fits and styles, this collaboration promises to reinforce its position as the most relevant and desirable denim brand in the world.
