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Home » Odisha Signs Landmark MoUs to Boost Agriculture and Livelihood Initiatives

Odisha Signs Landmark MoUs to Boost Agriculture and Livelihood Initiatives

Integrated Pack House & APC Initiatives Get a Boost in Bhubaneswar

Yajati Rout by Yajati Rout
March 24, 2025
in Odisha, Trending Now
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Two Memoranda of Understanding (MoUs) were signed today at Lokseva Bhawan, a significant move to strengthen agricultural practices and support livelihoods in Odisha.


The event witnessed the presence of esteemed dignitaries, including Honourable Deputy Chief Ministers Kanak Vardhan Singh Deo and Smt. Pravati Parida and the Honourable Food Supply and Consumer Welfare Minister, Krushna Chandra Patra.

The first MoU was signed between the Directorate of Horticulture, DA&FE, and M/S. Cold Chain Solutions for the operation and management of the Integrated Pack House at Govindpur, Dhenkanal. This initiative aims to create efficient market linkages and provide better price realization for farmers.

The second MoU involved the Directorate of Horticulture, DA&FE, Mission Shakti, and PRADAN for promoting Agriculture Production Clusters (APCs). These clusters, a unique initiative to empower Women Self-Help Groups (WSHGs), aim to double farmers’ incomes by improving agricultural practices and expanding synchronized production.

Both agreements signify a collaborative step toward sustainable agriculture and empowering farming communities, especially in Odisha’s tribal and rural regions.

Dhenkanal Fruits and Vegetables Marketing Company Ltd.(DFVMCL) was formed as per 8th Executive Committee of Odisha Horticulture Development Society (OHDS) held on 12.02.2013 under the Chairmanship of Chief Secretary, Govt. of Odisha with the objective of to create a professionally managed institution providing a comprehensive suite of post-harvest management services, create efficient market linkages and provide an alternative marketing platform to the farmers for better price realization of their produce and to create appropriate institutional and organizational linkages in order to mobilize and build capacity of farmers thereby ensuring maximum outreach and impact at base level. The Company DFVMCL has the Integrated Pack House as Post Harvest treatment centre with other support infrastructure.

The signed MoU will strengthen the Integrated Pack House for smooth operation & management and procure agricultural produce, fruits & vegetables from Individual Farmers, Farmers Interest Groups, Co-operatives, Agricultural Company or Farmer Producer Organisation (FPO) or Farmer Producer Company (FPC) on a priority basis from the nearby catchment area and Agriculture Production Cluster (APC) areas at a mutually remunerative price to be settled based on market pricing both to the producers and procurement agencies by supporting FPOs of nearby districts.

Similarly, the Agriculture Production Cluster (APC) in the tribal regions of Odisha is a unique initiative by the Dept. of Agriculture and Farmers Empowerment. The project was launched with the objective of triggering growth in the farm sector and sustainably doubling the income of small and marginal Women Self Help Group (WSHG) farmers. The project is already being implemented in 73 blocks covering 14 districts in Odisha. Looking at the positive impact of the project, the Govt of Odisha decided to expand the project to new blocks as a State Sector Scheme, which covers 27 new blocks and Kotia of Pottangi, covering 11 districts. Now the project is being implemented in 100 backward blocks of 16 districts of Odisha.

This initiative aims to establish synchronized, market-linked production among women PG members in these new blocks. Adoption of improved cropping practices in agriculture and livestock rearing by the participating SHG members will further help them to sustainably double their income within the project period.

Under the APC initiative, existing schemes under various government departments including the Directorate of Horticulture, Directorate of Agriculture, Animal Resources Department, Mission Shakti, Odisha Livelihoods Mission (OLM), Odisha Lift Irrigation Corporation (OLIC), Odisha Agro Industries Corporation (OAIC), Agricultural Promotion and Investment Corporation of Odisha Ltd. (APICOL), ST & SC Development Department and other relevant departments are being integrated to develop livelihood infrastructure for farmers in these regions.

The newly signed MoU will further strengthen the APC model by supporting the promotion of 695 Producer Groups (PGs) and 27 Producer Companies (PCs) in 27 blocks across 11 districts, with an estimated budget of Rs 6,205.8 lakhs.

This initiative aims to establish synchronized, market-linked production among women PG members in these new blocks.

The event was also attended by Principal Secretary, Agriculture Dr Arabinda Kumar Padhee, Director Horticulture Nikhil Pawan Kalyan, Director Mission Shakti Dr. Monica Priyadarshini and senior officials, representatives from the Department of Agriculture & Farmers’ Empowerment, Mission Shakti.

Tags: APC initiativefarmer empowermentfarming infrastructureIntegrated Pack HouseMoU SigningOdisha agricultureOdisha government projectssustainable farmingtribal developmentWomen Self-Help Groups
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Yajati Rout

Yajati Rout

Yajati K. Rout is a dynamic journalist at Pragativadi, known for delivering nuanced and impactful storytelling that spans Odisha’s societal fabric to global sports arenas. His reporting navigates seamlessly between grassroots realities, high-profile political developments, and the pulse of international tennis and cricket. With a flair for SEO-driven storytelling and a deep cultural lens, Yajati crafts content that resonates with a diverse readership—bridging insight with accessibility.

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