In a landmark achievement for India’s fresh fruit exports, the first commercial sea shipment of Indian Bhagwa Pomegranates has successfully reached New York, signaling a new era in global reach for Indian horticulture.
The 14-ton consignment—comprising 4,620 boxes—was dispatched in February 2024 and arrived on the U.S. East Coast in March, drawing enthusiastic reception for its visual appeal, shelf life, and superior taste.
Previously reliant on costly air freight, this shift to sea freight represents a more sustainable and economical method of export. The development was made possible through the efforts of APEDA, which facilitated collaboration with USDA APHIS, NPPO-India, and the National Research Centre for Pomegranate in Solapur.
The sea shipment follows a successful static trial where APEDA, in partnership with ICAR, managed to extend shelf life up to 60 days, enabling the transition to longer, cost-effective voyages.
Exported by Kay Bee Exports, the pomegranates were directly sourced from farmers in Maharashtra, ensuring grassroots-level economic impact. CEO Kaushal Khakhar credited APEDA’s role in securing market access, organizing export protocols, and implementing USDA’s pre-clearance program—completed in December 2024.
APEDA Chairman Abhishek Dev stated, “India’s mangoes already reach 3,500 tons in exports annually, and we expect pomegranates to follow a similar growth trajectory. This is a step towards better value realization for Indian farmers.”
India, the second-largest producer of horticulture crops, exported 72,011 metric tons of pomegranates worth USD 69.08 million in 2023-24. Exports are already up 21% this financial year. While traditional markets include the UAE, Bangladesh, and the Netherlands, this shipment marks a promising expansion into the premium U.S. market.
With the Bhagwa variety’s rich flavor, deep red hue, and health benefits, stakeholders are hopeful of building a strong retail presence in the U.S. through continued marketing and consumer education in upcoming seasons.
