Featuring Nora Fatehi, the track has been criticised for its alleged vulgar and double-meaning lyrics, triggering debates around the portrayal of women in mainstream cinema.

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AICWA Demands Immediate Ban

The All Indian Cine Workers Association (AICWA) has taken a strong stand, demanding:

• Immediate ban on the song across platforms

• Re-examination of the film by the Central Board of Film Certification (CBFC)

• Filing of an FIR against the makers

• Investigation into whether the controversy was deliberately created for publicity

In its letter to CBFC chairman Prasoon Joshi, the association stated that freedom of expression should not be misused to promote vulgarity or degrade cultural values.

NHRC Notice and Legal Complaint

The controversy has escalated further with the National Human Rights Commission (NHRC) issuing a notice over the song’s allegedly objectionable lyrics.

Additionally, a complaint has been filed with the Delhi Police cyber cell, seeking legal action against the creators for making content deemed inappropriate for public consumption.

Social Media Backlash

Since its release, the song has gone viral—but not for the reasons the makers expected. A specific lyric line has drawn intense criticism, with many users calling it:

• “Vulgar”

• “Disrespectful towards women”

• “Regressive for modern cinema”

The backlash has reignited discussions about the continued use of “item numbers” in Bollywood despite claims of more progressive storytelling.

Kangana Ranaut Reacts

Actor-politician Kangana Ranaut also weighed in on the controversy, criticising the industry for crossing limits.

“Bollywood has crossed all limits with vulgarity… I believe stricter measures are needed now.”

Film Promotion Backfires?

The song was released as part of the promotional campaign for KD: The Devil, starring Dhruva Sarja (actor). However, instead of building hype, it appears to have backfired, drawing regulatory attention and public criticism.

Bigger Debate: Content vs Responsibility

The controversy highlights a recurring tension in Indian cinema:

• Creative freedom vs social responsibility

• Commercial appeal vs cultural sensitivity

As regulatory bodies and public voices grow louder, the industry may face increasing pressure to redefine content boundaries.