SBI Life Insurance has appointed cricket superstars Rishabh Pant and Ravindra Jadeja as its new brand ambassadors.
The duo will represent the insurer as ‘Jolly’ and ‘Polly,’ two unique characters created to guide individuals in pursuing aspirations while ensuring family responsibilities remain protected.
The campaign’s first TVC features a young woman choosing wrestling as her career path, sparking concern within her family. Jolly and Polly reassure them that SBI Life’s financial protection allows her to chase her dreams without compromise. In another TVC, a man transitions into practising women’s rights law, and Jolly and Polly emphasise that financial security empowers individuals to follow purpose-driven paths.
Mr Ravindra Sharma, Chief – Brand, Corporate Communications and CSR, SBI Life Insurance, said the campaign reflects India’s generational shift toward meaningful, purpose-driven lives balanced with family commitments.
Rishabh Pant, aka Jolly, shared, “The youth of our country have big dreams, and being the brand ambassador for SBI Life feels natural as it resonates with my belief in supporting opportunities.”
Ravindra Jadeja, aka Polly, added, “This association gives me a unique opportunity to engage with households across the country. As Polly, I encourage individuals to plan thoughtfully so they can pursue personal dreams without compromising family responsibilities.”
The campaign concludes with the call to action: “Karo Poore Apne Iraade, Apno Se Kiye Sabhi Vaade.”
