New Delhi: OYO, a leading hospitality company, has recently come under fire for its revised policy that directs partner hotels to deny check-in to unmarried couples.
The policy, which has been implemented in Meerut, Uttar Pradesh, is part of a broader initiative aimed at providing a safe experience for families, students, business travelers, religious pilgrims, and solo travelers.
In a statement, OYO explained that the policy is a response to feedback from local communities and aims to align with local social sensibilities. “While we respect individual freedoms and personal liberty, we also recognize our responsibility to listen to and work with law enforcement and civil society groups in the micro markets we operate in,” the company said.
Under the new guidelines, all couples will be required to present valid proof of relationship at the time of check-in, including for online bookings. Partner hotels have been empowered to decline couple bookings based on their judgment.
The policy has sparked a heated debate, with critics arguing that it infringes on personal freedoms and discriminates against unmarried couples. Supporters, however, believe it will enhance safety and trust for other travelers.
OYO has stated that it will continue to review the policy and its impact periodically, and may extend it to other cities based on feedback. The company remains committed to upholding safe and responsible hospitality practices while balancing the needs and concerns of the communities it serves.