In an unprecedented triumph, the ICC Champions Trophy 2025, hosted in Pakistan and Dubai, has shattered all viewership records in India, emerging as the highest-rated multi-nation cricket event in the country’s history.
The cricket frenzy in India reached a crescendo during the tournament, with total watch time amassing a staggering 250 billion minutes. Star Sports accounted for 137 billion minutes, while JioHotstar contributed 110 billion minutes of digital engagement. The grand finale between India and New Zealand on March 9 in Dubai proved to be the highlight, drawing 230 million viewers and making it the second-highest-rated ODI in television history outside of World Cup matches.
The league-stage clash between India and Pakistan also stole the spotlight, captivating 206 million viewers and recording 26 billion minutes of watch time. The extensive, multi-language broadcast strategy and innovative digital features by JioStar elevated fan engagement to unprecedented levels. ICC Chair Jay Shah hailed the event’s success as a testament to cricket’s mass appeal in India.
JioStar’s CEO, Sanjog Gupta, celebrated the viewership surge, attributing it to India’s title-winning campaign and exceptional marketing strategies that created unforgettable moments for diverse audience segments.
With record-breaking numbers, the ICC Champions Trophy 2025 has solidified itself as a historic milestone in cricket viewership in India.
