Apple and ISSEY MIYAKE have released the limited-edition iPhone Pocket, a sock-like accessory designed to hold any iPhone. The launch has sparked a flood of social media reactions, with users humorously criticizing its price and design.
The accessory is available in two versions:
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Short strap: $149.95, available in eight colours including lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
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Long strap: $229.95, offered in sapphire, cinnamon, and black.
Social Media Reactions
Online users quickly turned the iPhone Pocket into a meme sensation:
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“$230 for a cut-up sock,” wrote one X user.
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“The iPhone pocket everybody. Apple people will pay anything for anything,” commented another.
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Comparisons with everyday items, like gym socks, flooded timelines, highlighting the accessory’s perceived absurdity relative to its price.
Despite the jokes, the product has gained visibility, with memes and parody images spreading across social platforms.
About iPhone Pocket
The iPhone Pocket is a collaboration between Apple and ISSEY MIYAKE, handcrafted in Japan. The design features a 3D-knitted construction inspired by “a piece of cloth,” aimed at creating a universal and versatile accessory for iPhone users.
Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, explained:
“The design of iPhone Pocket speaks to the bond between iPhone and its user… leaving things less defined to allow for possibilities and personal interpretation.”
Apple describes it as an exploration of “the joy of wearing iPhone in your own way,” combining simplicity with a customizable fashion statement.
Availability
The iPhone Pocket will go on sale from November 14, 2025, at selected Apple Stores in the USA and via apple.com in countries including France, Italy, Japan, Singapore, South Korea, the UK, Greater China, and the US.
