A quirky promotional poster at a café in Mumbai has gone viral for inviting “eligible baddies” to watch the upcoming sequel to The Devil Wears Prada 2. The poster, spotted in the upscale Bandra area, has captured widespread attention online for its witty tone and exclusive criteria.
The sequel, arriving nearly two decades after The Devil Wears Prada, is set to release in theatres on May 1, generating excitement among fashion and film enthusiasts.
Strict ‘Eligibility Criteria’ Amuses Internet Users
The viral poster outlines humorous “requirements” for attendees, including:
- Knowing how to pronounce luxury fashion brand names like Schiaparelli
- Understanding that Pucci is distinct from Gucci
- Avoiding “basic influencer” fashion styles
While clearly tongue-in-cheek, the criteria struck a chord online, with many users joking about whether they would qualify. Social media platforms, especially Reddit, were flooded with reactions ranging from amusement to playful self-doubt.
Social Media Reactions Pour In
Internet users quickly turned the poster into a trending topic. Some joked about struggling with designer name pronunciations, while others compared the “eligibility” standards to job requirements.
Comments ranged from:
- “This has tougher criteria than most companies”
- “I’m not sure I’d pass the first step”
- “Fashion knowledge test before movie night? Count me out”
The humorous tone and relatability helped the post gain traction across platforms.
About The Devil Wears Prada 2
The sequel reunites iconic cast members including Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci. New additions to the cast include Simone Ashley, among others.
Directed by David Frankel and written by Aline Brosh McKenna, the film continues the story of the high-fashion world that made the original a cult favourite.
Creative Marketing Meets Pop Culture Nostalgia
The Bandra café’s campaign highlights how local businesses are tapping into global pop culture moments to engage audiences creatively. By blending humour, exclusivity, and fashion references, the poster has effectively turned into a viral marketing success story.
As anticipation builds for the sequel’s release, such grassroots promotions are adding to the buzz—proving that sometimes, a clever poster is all it takes to capture the internet’s attention.
