New Delhi: Spotify has launched a new dedicated app called Greenroom as a Clubhouse competitor. It focuses on live audio format. In March this year, Spotify had announced it was acquiring Betty Labs, the creators of Locker Room, which brought live audio format into their ecosystem. Greenroom is the revamped version of the app.
Spotify Greenroom will be available on iOS and Android in over 135 markets around the world. Greenroom allows users to join live discussions or host their own.
Spotify launched Greenroom after acquiring Betty Labs, the company behind the popular sports-focused audio platform Locker Room. Along with podcasts, social audio has taken off over the past year with the San Francisco-based Clubhouse leading the way. Since December, Clubhouse has been downloaded over 18 million times, according to the site AppMagic.
Notably, Spotify has the advantage of already being an audio platform through its focus on music and, more recently, podcasts.