New Delhi: Adidas, a leading sports apparel and equipment brand, is all set to sign as apparel rights for the Indian cricket team.
Currently, the rights are with Kewal Kiran Clothing Limited, the parent brand of the company of Killer Jeans.
As per reports, the Adidas deal is expected to begin from June this year and will last till March 2028.
The previous sponsor, Mobile Premier League (MPL), pulled out of the deal early and Killer Jeans walked in as a filler. Prior to MPL coming on board, Nike had a five-year deal with BCCI during which they paid INR 370 Cr from 2016 to 2020.
For the first time since BCCI and Nike had forged a partnership, MPL, and Killer coming on board had taken the bragging rights away from Indian cricket in terms of having a top sports apparel brand as their stakeholder.
The association with MPL and Killer had taken away the bragging rights from Indian cricket in terms of having a top sports apparel brand as their stakeholder.
With Adidas now close to coming on board, the proverbial chip will soon be “back on the shoulder.”
