Bhubaneswar: India’s leading fashion destination Lifestyle, celebrated the three-day festival of Raja Parba in at their Nexus Esplanade Mall store with the success of their #LifestyleMissRaja2022. Celebrating womanhood with the Raja Parbafestival,the event was commemorated by popular Ollywood actress Bhoomika Dash as she felicitated the contest winner Devangini Behera at the grand finale.
The Lifestyle Miss Raja 2022 contest was announced by popular actress Bhoomika Dash on her social media page on 27th May, 2022. The contest encouraged young women from Bhubaneshwar to put forward their fashion skills and participate in the contest by uploading their most fashionable pictures on Instagram. The contest garnered over 450 entries which were then evaluated based on the looks created, and the number of likes garnered on the post. 10 pre-finalists were announced on the 9th of June who were invited for a makeover to adorn Lifestyle’s newest trends. The pre-finalists further posted these images on their Instagram page for a voting round. Garnering the highest number of likes, Devangini Behera was awarded the title of #LifestyleMissRaja2022for their 2nd season. The grand finale was graced by Bhoomika Dash, who awarded the winner with a Lifestyle voucher worth Rs.50,000.
Rohini Haldea, Assistant Vice President – Marketing, Lifestyle said, “The Raja Parba festival has always been a special occasion to celebrate womanhood in Odisha. There is an immense undiscovered and new talent in the city that needs to be in the limelight and we at Lifestyle, take pride in celebrating fashion and occasions through such initiatives. I would like to congratulate all the participants for making the contest a huge success as we extend our wishes for Raja Parba.”
Present at the event, celebrity Bhoomika Dash said, “I was super excited to be a part of the campaign as I got the chance to kick-start the contest as well as be a part of the grand finale. I got the opportunity to meet like-minded talented women, fuelled with passion for fashion who participated in the contest and showed utmost dedication to win it. I would like to thank Lifestyle for having me here today and celebrating Raja Parba with the young women of Odisha.”
Lifestyle has a great range of ethnic wear that are perfect to capture the vibe of the festive season with Kurtas starting at Rs. 599/-, stylish tunics at Rs. 999/- and kurta sets from Rs. 1,999 only. The collection can be shopped at any Lifestyle store in Odisha.
