Paris: BTS’ V, whose original name is Kim Taehyung, is the latest global ambassador of the French luxury jewellery brand Cartier.
The Maison is very pleased to announce the pop icon V of @bts_bighit as the newest Cartier ambassador, wearing the Panthère de Cartier collection. #PanthèredeCartier pic.twitter.com/c2DXoJPWXm
— Cartier (@Cartier) July 19, 2023
“The Maison is very pleased to announce the pop icon V of BTS as the newest Cartier ambassador, wearing the Panthère de Cartier collection,” the luxury brand announced in a tweet. The brand posted a photo of the pop sensation dressed in a striking red suit and flaunting the brand’s iconic line Panthere de Cartier with the statement jewels – a necklace and a ring in yellow gold, tsavorite garnets and onyx.
The decision to appoint V as the face of the Panthere de Cartier, the brand said, stemmed from how the K-pop icon follows his trajectory with the same determination as the panther.
“When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belongs only to him,” said Arnaud Carrez, Cartier’s Senior Vice President and Chief Marketing Officer.
