Bajaj Auto Ltd is set to take majority control of KTM, solidifying its presence in the global market.
Through its Netherlands-based subsidiary, Bajaj Auto International Holdings BV (BAIHBV), the company has committed €800 million to rescue the financially struggling brand and revive its operations.
KTM, known for its high-performance motorcycles under KTM, Husqvarna, and GASGAS, faced severe liquidity challenges and entered court-supervised restructuring in late 2024. Bajaj’s intervention will not only settle outstanding debts but also enable the restart of global production and supply chains.
A key aspect of the deal involves Bajaj acquiring a controlling stake in Pierer Bajaj AG (PBAG), which indirectly owns KTM through Pierer Mobility AG (PMAG). Additionally, Bajaj has taken on a crucial €80 million loan to prevent pledged KTM shares from being foreclosed, underscoring its commitment to stabilising the brand.
Once regulatory approvals are secured, Bajaj plans to restructure KTM’s governance, strengthen joint development initiatives, and explore new strategic partnerships. This acquisition highlights India’s growing influence in the global automotive sector while cementing Bajaj’s reputation as a leader in high-performance motorcycle innovation.
