WhatsApp Business app gets “catalog” feature


New Delhi: WhatsApp Business app is all set to add new features to their Business app with the inclusion of a catalog that lets businesses add products and services to showcase and share their goods so people can easily browse and discover something they would like to buy.

This comes as an upgrade as businesses so far could only share product photos and information with customers one at a time using the WhatsApp Business app.

Businesses can access the Catalog feature directly from the “Business settings” section of the WhatsApp Business app.

Once a business has created a catalogue using the new feature, it can be shared as a part of the business profile or in a chat while conversing with a customer through the WhatsApp Business app.

Businesses can create their catalogues by visiting the Settings menu on their WhatsApp Business app and then going to Business settings > Catalog. There are options to add multiple images, product or service name, price, description, link, and product or service code. These options are visible on the Catalog page. Moreover, businesses have the option to showcase different types of products and services that they offer on a single page.

To enable easy sharing of already created catalogues, WhatsApp has provided a Catalog button in the sharing menu.

The catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the UK, and the U.S and will be rolling out around the world soon.

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