Vi Business Launches ‘Ready for Next’ Program to Help MSMEs Thrive in Their Digital Journey


Post-pandemic business impact, excessive liquidity crunch and tectonic shift have made MSMEs vulnerable.  Keeping these challenges in mind on the occasion of World MSME Day, Vi Business, the enterprise arm of India’s leading telecom operator Vodafone Idea (Vi), launched ‘Ready for Next’, a special program curated to help the MSMEs accelerate their growth potential.

Digital Adoption has become one of the most important factors in opening up new business prospects. Simultaneously, digitally securing the business is crucial in the new era of remote working. Vi Business Ready for Next program, therefore, is built on the philosophy of handholding the MSMEs in their entire digital journey. This curated program will serve all possible needs and requirements of MSMEs that will enable them to grow at a much faster pace.

Commenting on the initiative, Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea said:

MSMEs are the backbone of India’s economy, contributing 30% to the GDP. We recognise the key role that small businesses play in fostering new ideas and enabling a Digital India. Dynamic innovation needs specific solutions, strong technology support and trusted partners for sustainable growth. The ReadyForNext Program is our commitment to MSMEs to provide long-termsolutions that will help themmove ahead and build a better tomorrow. It is aimed to simplify their decision making process and help them identify the right focus, direction and solutions for their business, to be ready for tomorrow. We expect this program to be a game changer that will empower 250,000MSMEs to fast track growth.

Vi Business ReadyForNext program comprises of two elements: Digital Self Evaluation and Exclusive MSME Offers.

  • ReadyForNext Digital Evaluation: Vi Business in association with Dun & Bradstreet, has developed a platform which helps MSMEs access their digital readiness, identify gaps and required steps to become a future-ready organisation. The ‘ReadyForNext’ evaluation process helps the business owners assess their setup across three aspects: Digital Customer, Digital WorkspaceandDigital Business. This breakup will present their preparedness and respective industry scenario in terms of customer-facing and servicing aspects, workforce and infrastructure monitoring aspects, and business data and network security aspects. In addition, it will also provide recommendations on the next steps to be taken for their digital transformation journey. The customers can access this platform on 
  • ReadyForNext Exclusive MSME Offers: The program is built on three pillars- Engage, Grow and Secure. The program offers specialised solutions to engage with their customer base, grow their business and maintain a digitally secure business environment. Enabling a healthy environment for collaboration, Vi Business is extending a value benefit worth Rs. 20,000 and more for MSMEs to adopt digital solutions.

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