Bhubaneswar: Taneira, the youngest brand from Titan will host a three-day exhibition and sale of handcrafted sarees in Bhubaneswar from 19th July to 21st July 2019 (Friday to Sunday) at Swosti Premium, P-1, Jaydev Vihar.
Visitors at the showcase will be able to witness Taneira’s exquisite collection of nearly 1500 sarees from Silk Cotton Chanderi & Maheshwari, soft Cotton Bengal Jamdanis, rich Kanjeevaram and Banarasi Silks to contemporary Tussars, vibrant Ikats and South Silks.
Speaking about the Bhubaneswar exhibition, Ms. Shyamala Ramanan, Business Head for Taneira, Titan Company Limited said, “Odisha is a centre for some of the finest crafts this country has produced and home to some of the most skilled artists of this land. We are delighted to come to Bhubaneswar with our exhibition of pure and natural sarees from over 55 regions across India. We are confident that our collection of handcrafted sarees carefully curated from across the country and some designed in-house will receive a warm welcome by the discerning saree wearing women here.
The showcase in Bhubaneswar will have a wide range of products; Taneira’s newest additions include Sanganeri block prints from Rajasthan, a wide range of Ikats, Bagh and Ajrakh block prints, in-house designs in Tussar & Jamdani, and Taneira’s Wedding Collection – Ananya. Dress materials, ready-to-wear blouses, stoles and dupattas will also be on display.
With the aim to provide authenticity and quality in natural textiles and Indian craftsmanship, Taneira successfully launched two stores in Bangalore in 2017 and recently announced the brand nationally with a grand store launch in Delhi, followed by the launch in Hyderabad. The brand provides an enhanced shopping experience and a full-fledged style studio that houses ready-to-wear blouses, customization and tailoring services to complete the perfect ensemble.
Launched in February 2017, Taneira is the youngest brand of Titan Company Limited. A handcrafted saree brand, Taneira offers close to 3000 sarees from over 55 regions in India, celebrating the diverse textiles and crafts of India. With sarees made only from pure and natural fabrics, Taneira has a carefully curated collection of exclusive designs catering to all occasions – festive, wedding, casual and special occasions. A sub-brand of the TATA family, Taneira promises absolute authenticity of product, an intimate yet relaxed browsing experience and a fully equipped style studio to complete the saree ensemble.
Taneira is derived from the word ‘tan’ meaning body and ‘Eira’, the Sanskrit name for Goddess Saraswati (Patron God of art, music, craft and knowledge) and meaning ‘Earth’ in Greek.