Snapchat Launches Spotlight, Know More

New York: Snap Inc on Monday rolled out a feature, “Spotlight”, that would allow users to share short-form videos publicly in its Snapchat app.

Spotlight will have features like that of Instagram’s Reels or Bytedance’s TikTok. It will also show users the top snaps that have been submitted for consideration by the app’s more than 249 million daily users. All users will have to do to see them is swipe and tap through the list.

Spotlight will have a separate tab in the Snapchat app. This means that along with other Snapchat features, users will now be able to post TikTok-like videos on Spotlight. “Today we’re introducing Spotlight to shine a light on the most entertaining Snaps created by the Snapchat community. Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day,” the company said in a blog.

However, before submitting a video, a user needs to be aware of the terms and conditions of the app, which demands that the user should be more than 16 years of age.

“We designed Spotlight to entertain our community while living up to Snapchat values, with our community’s well being as a top priority. Spotlight content is moderated and doesn’t allow for public comments,” the company said in a statement.

Spotlight will go live in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon. We could hope that India will also be on the list of countries where Snapchat will eventually launch Spotlight.

India recently saw an onslaught of TikTok-like apps after the Bytedance-owned short video platform was banned and blocked in India.