Google Confirms Disabling of Smart Features and Personalisation in Gmail, Chat, Meet

New Delhi:  Google is all set to offer smart features and personalisation experiences for Gmail users with two new settings for turning off data usage.

These new settings will let you disable smart features like automatic sorting of emails in primary, social, and promotions category, or smart compose while writing an email, and even summary cards that show up above emails. Users will also gain the ability to disable personalisation features like Google Assistant reminding you of your next bill payment, or even travel bundling your itineraries.

Google has confirmed that these two new settings will go live in Gmail in the ‘coming weeks’. These new settings are for controlling whether your data in Gmail, Meet and Chat can be used to offer ‘smart features’ in these and other Google products. Disabling these settings will prevent Google from using your data to provide these personal experiences to you. These options can be enabled/ disabled anytime in Gmail settings.

Google explains in its blog, “Smart features rely on your data to save you time and provide a more helpful experience, we want you to use them because you find value in using them, not because they’re simply there.”

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